Using TikTok for Book Marketing

I’ve been on TikTok for a few years now, but only started making videos about a year and half ago. I have learned a lot since then, and have started to try and utilize the app for marketing my books

It’s difficult to figure out the algorithm and use it in your favor, but if you use these 5 tips, eventually, you will find yourself with a winning combination that will send your video viral and give you new sales of your book.

1. Use trending sounds — Trending sounds can be found in multiple ways. First, you can search “trending sounds” but that isn’t always up to date. Sometimes the videos are older sounds, so you just have to make sure you are checking when the videos were posted before using the sounds. Second, you can follow someone who posts trending sounds. There are numerous accounts you can follow who post about which sounds are trending, or are on the trajectory towards be popular (getting ahead of the game helps boost your videos). They will also tell you how to use the sounds for your own content, which is super helpful if you aren’t great at applying sounds to your own work — which can be a daunting and time consuming task. Third, you can look under the sounds when you are creating a video and check out TikTok’s list of trending sounds.

The most important thing to note, is that you need to be using commercial sounds only is you are…